What Is SEO?

// The marketing industry is often berated for throwing too many acronyms around, and they can be confusing for new clients and businesses trying to make their way. So, first and

The marketing industry is often berated for throwing too many acronyms around, and they can be confusing for new clients and businesses trying to make their way. So, first and foremost, SEO stands for Search Engine Optimisation. Now you know the meaning behind the letters, are you ready to unlock the understanding behind this vastly powerful tool?

Table of Contents


What is SEO?

In a nutshell, SEO makes your website more visible by increasing traffic to your website. An increase in traffic will bring your business new opportunities to create sales and build your customer base.

Fully optimised SEO will help you accomplish brand goals, build brand awareness, create new customers, build click conversions, and deliver a fantastic customer experience.

As a full-service digital marketing agency, we’re experts in the world of SEO – despite its constantly changing landscape. Google love to alter its ranking systems and algorithms, keeping the digital world on its toes. Here at Absolute Digital media, we pride ourselves on being one step ahead! If you want to tap into our SEO specialist knowledge, and ensure your website stays visible, get in touch today on 0800 088 6000.


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Further to improving sales, SEO is vital for building brand awareness, creating strong customer relationships, and positioning your website in an authoritative and trustworthy position.

SEO can be optimised in many different formats; from blog posts to backlinks, Google Ads to on-page content – enhancing your SEO rankings can be approached in many different ways. Understanding which SEO channel is best for you and your website can be tricky. Nevertheless, as industry-leading SEO experts, Absolute Digital Media can help you build a fully optimised SEO strategy to target your business’ needs.

In our current environment, SEO optimisation has never been more important. We know that your business plans are filled with uncertainty as we navigate the pandemic, tier systems, and threat of another lockdown. However, SEO can give you the buoyancy your business needs to access online marketing and ensure your sales keep coming in. For specialist COVID-19 management responses, get in touch today on 0800 088 6000.


How does SEO work?

How does SEO work?

Search engines, such as Google and Bing, have bots to check each web page and rank its usability, usefulness, and information. Optimised SEO pages effectively ‘talk’ to these bots and ensure that they pick up the key information.

These bots go from site-to-site crawling the pages on the web to collect information and put them in an index. The search engine algorithms then analyse the page index and review the information against hundreds of ranking factors and signals to decide which page is best and should therefore rank higher.

SEO optimisation works with the search engine algorithms to hit the key ranking factors and signals – meaning that the bots rate your webpage and increase your search ranking.


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What are the crucial elements of SEO?

Fully implemented SEO can span across a multitude of avenues and channels, but to get started, here are five crucial elements of SEO to build into your digital strategy.


Keywords are words and phrases that web-users frequently search to find online content. Brands and webpages can use these keywords to connect with potential prospects and build awareness around their product or service.

Implementing keywords requires a delicate hand to see results. Gone are the days where ‘keyword stuffing’ reap the rewards – Google is much more sophisticated now. Keywords must be well-researched, carefully selected and mindfully placed throughout your content to be effective and build results.


Content marketing is how you reach, connect, and engage with your audiences. It is how your brand establishes authority and communicates your message to your audience. Customers want to see interesting, relevant, and engaging content to truly understand your brand and want to invest in your product or service. Content is the perfect way to deepen your relationship with your audience as your reliable and trusted content becomes a valuable source for your prospects and boosts your site’s SEO.

Content marketing can include blogs, on-page writing, videos and images, infographics, guest posts, podcasts, and so much more. The internet is your oyster when it comes to creating exciting and engaging content that will draw your audience in and get your brand name heard.

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Off-Page SEO

The main focus of off-page SEO is to build an authoritative base of backlinks to external sites. This means getting your webpage linked by other relevant websites, creating guest posts for blogs or developing shareable content that links back to your brand page. Effective off-page SEO should generate a web of links that spreads across a whole host of relevant sources to get their audiences to link back to your source page.


Improving Your Local SEO

Local SEO

Local SEO is all about making your website the top search for your industry in your local area. For example, if you were a restaurant in Essex wanting to target your local SEO, you would optimise keywords such as ‘restaurants in Essex’ to build local authority.

As well as implementing keywords, local SEO can be enhanced by creating location-specific website pages as well as creating business pages on Google My Business, Google+, and Google Maps to drive local traffic to your website.

Search Engine Marketing

Search engine marketing (SEM) incorporates all paid marketing efforts such as Google Ads, paid social media ads, pay-per-click (PPC), display ads and more. Developing a structured SEM strategy into your SEO marketing plan will help your business grow as you will be able to read new audiences and target your ideal audience.

Through PPC advertising, you can reach the right people at the right time. SEM strategies can ensure your ads target specific terms, demographics, and audience personas to boost your page SEO and reach your brand targets.

Keep Up to Date with SEO

Now that you’ve got the grasp of basic SEO, you can take steps to implement some SEO strategies into your business or brand. For success, it is crucial that you keep up with the continually changing landscape of SEO to ensure your webpage stays visible.

Keep up to date with the latest SEO news and updates in one easy space. Head to the Absolute Digital Media blog now for all the industry news and fresh SEO content.

Final Reflections

SEO is a highly powerful tool to channel into your business strategy. However, it is a complex structure which involves many different techniques, tactics, and best practices.

Remember, the SEO world is constantly evolving as consumer and web-user behaviours change, and new technologies emerge. It is an ever-moving landscape, but, when mastered, SEO will change your business forever.

Unlock the potential of SEO now


If you’re ready to unlock the power of SEO, and reach your brand goals, get in touch with our award-winning SEO experts on 0800 088 6000, today.


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