Top 20 Tools for SEO

// Harnessing the power of SEO is crucial for success in the digital world, but SEO is a vast and ever-changing landscape filled with time-consuming tasks. Thankfully, the SEO wizards of

Harnessing the power of SEO is crucial for success in the digital world, but SEO is a vast and ever-changing landscape filled with time-consuming tasks. Thankfully, the SEO wizards of the world have conjured up some fantastic tools to help agencies, businesses and website owners on their way.

I’ve been in the SEO game a long time, and I would not have been able to build a full-service marketing agency without a few treasured tools up my sleeve. So, here are my Top 20 Tools for SEO to get your digital strategy off the ground and running smoothly.

For more information about how we can support your digital marketing, get in touch with a member of our friendly expert team on 0800 088 6000, today.


1. SEMrush

My team at Absolute Digital Media use SEMrush every day and it is by far one of the most powerful SEO tools on the market. From content marketing strategies to topic research, competitor analysis to SERP ranking checks – it more or less does it all!

This highly intelligent tool can help inform every aspect of your marketing developments to help you analyse and strategize in one user-friendly site.


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2. Google Data Studio

Customise and create insightful reports with Google Data Studio, the perfect tool for tracking campaign success and internal targets. Google Data Studio lets you combine multiple data sources into one report to streamline your feedback systems and ensure nothing is missed.

Presenting a technical SEO report to clients can sometimes be difficult, but with Google Data Studio the data visualisation turns high-value technical information into clear insights to show the data-driven success points of each campaign – making the complexity of reporting simple!


3. Raven Tools

Another great reporting tool is Raven Tools, but Raven Tools can do so much more. For example, our Social Media team love the social media dashboard feature Raven Tools promotes – a one stop review of all your social media platforms for quick and easy social media interaction so you don’t have to trawl through each individual app.


4. AgencyAnalytics

An incredibly user-friendly all-in-one marketing and SEO reporting tool for digital marketing agencies designed to take the hassle out of reporting. Their simple drag-and-drop custom dashboard all you to create bespoke, beautiful and data-driven reports directly to your client in minutes.

AgencyAnalytics allow you to integrate all your marketing channels in one place, including Google Analytics, Adwords, Facebook Ads and more – bringing your tracking of SEO, PPC, email marketing, ecommerce and more into one easy to monitor space.


Top 20 SEO Tools

5. Answer The Public

This awesome tool finds questions that people ask on forums, blogs and social media to monitor trending topics and industry-specific conversations. It then turns these questions into a range of targeted keywords so that you too can join the public debates via your SEO tactics.

This tool is great for any ‘vs’ questions and points of public interest; for example, ‘iPhone vs. Android’ will bring you current keywords focused on this topic, so you can stay as fresh as possible.


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6. CanIRank

Straight talking answers from the CanIRank detailed keyword tool are great for quick answers and specific direction. Use CanIRank to see if your website can rank for certain keywords, it’ll say directly if your website can rank with a simple yes or no answer.

This zero faff tool is perfect for the initial planning stage of a campaign as you can build out your strategy based on the results and get moving quickly.


7. Google Mobile-Friendly Test

With 60% of online searches done via mobile, it’s crucial for your website to be mobile-friendly and responsive for Google to index your site. Thankfully, this handy tool allows you to test your website against Google’s mobile-friendly requirements and ensure you’re not missing out.

Ensure your site is optimised for mobile devices and clock any page loading errors with this tool now – and thank me later!


8. Seed Keywords

Seed Keywords takes a unique approach to keyword research by asking customers how they search for your page online and comping these organic results into one Seed Keyword search to see how each word ranks.


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9. Ubersuggest

Ubersuggest has a lot of features that are usually only found in premium SEO tools – but it’s 100% free, making it an ideal tool for someone fresh to the world of SEO.

To use it, type in a keyword that you want to rank for or a competing website that you want to rank above and Ubersuggest will give you a detailed report on the top keywords and their monthly search volume. It’s also fantastic for ‘X vs Y’ searches as it groups all the relevant keywords for these searches so you can maximise your keyword reach.


The Best Tools For SEO

10. Browseo

See your site through the eyes of a search engine with Browseo for a detailed view of what your website looks like. This helpful tool gives you a SERP preview to review how your page appears in a search which can help when optimising your title and descriptions.



A dream tool for all the SEO Content writers out there, To The Web will test your title and meta description visibility to ensure your creativity gets seen. This free tool has been given the thumbs up by our Content Manager Emma who always sings To The Web’s praises:

“I really like the free page title and meta description checker by To The Web. It allows me to focus on writing the best SERP snippets that resonate with searchers – without having to worry about them being cut off.” – Emma Thompson, Content Manager


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Size up your competitors with a list of the most popular sites in your industry. is your nose, eyes and ears to the ground of what’s happening in your industry and how your competitors are faring.


13. SEO Quake

This nifty tool will cut your research time in half, as it gives you the key SEO information for a new website audit.

“I’ve always used as a chrome extension; shows tons of info for any web page such as page title, meta description, headings etc. in just one click – pretty useful for a quick analysis.” – Alex Scott, Content Manager


14. Google Search Console

SEO help straight from Google with this rich search tool. Google Search Console can review your rank position in the SERPs and show you which pages aren’t getting indexed so you can keep on top of all of your webpages.

Search Console lets you easily monitor, and even resolve server errors, site load issues and security issues on your website.


15. SERPerator

Improve your Local SEO rankings by using SERPerator to see the SERPs from different locations and devices. This tool lets you see how the search results change depending on location and deice used – particularly useful for checking mobile search difference.


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16. Screaming Frog

Find and fix technical SEO issues in seconds – hello dream tool. Finding and resolving SEO issues can take hours. That is until our little frog friend leaps into action – Screaming Frog has revolutionised site reviews as it crawls your site and produces a report of any issues such as JavaScript rendering failings.

Game. Changer.


SEO Tools For Marketing

17. Google Analytics

Although not technically an SEO tool, it’s almost impossible to run an SEO campaign without using Google Analytics as it shows you whether or not your SEO efforts are actually paying off. How does it do this?

Google Analytics brings us data on a whole host of things including:

  • Organic traffic
  • Bounce rate
  • Traffic sources
  • Time on site
  • Page speed
  • Keywords that drive people to your site
  • Organic CTR


18. Yoast WordPress Plugin

If your site uses WordPress you’ll want to install Yoast ASAP as the most robust SEO plugin currently on the market.

Yoast ensures your content is of the highest SEO standard and checks overall readability to ensure your website thrives. It also has a fantastic sitemap feature that crawls and indexes all of the pages on your site so you don’t have to manually do this every time you add a new page to your site, saving your website team countless hours!

As if I couldn’t convince you further – it’s 100% free. Thank you Yoast.


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19. Wordtracker Scout

Steal your competitor’s keywords for an ultimate SEO one up. Wordtracker shows you the most common terms on a page, meaning that you can head to your competitor’s pages and review the keywords their using in their content – nifty.


SEO Management Tools

20. People Also Ask

This free tool pulls questions that appear in the “People Also Ask” section of Google’s search results. People Also Ask shows you questions that you’d usually have to get by manually clicking on the PAA box in the SERPs, giving you a raft of content linked to the original question to broaden your content. This is great for developing your FAQs or building brand-related content around specific content questions.


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With 20 of the top SEO tools in the business, you can start to get a handle on your Digital Marketing strategy for your business, or, for fellow agency owners perhaps look at investing in some new tools to make your team’s workload a bit lighter.

If you’re looking to take your digital marketing to the next level, get in touch with myself or one of Absolute Digital Media’s experts today on 0800 088 600.


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